I noticed an article about “a race to build a better business class seat” for airplanes. Supposedly, billions of dollars are being spent on this effort.
All that is needed is for US airline executives to take a trip of one of the better foreign carriers. I have found that business class on some foreign airlines is better--by a wide margin--than first class on US carriers. Of course, my experience on US carriers is out-0f-date--because I avoid them--but observation of their advertising suggests that not much has changed.
These guys could save a lot of money for their shareholders--not that these people are important--by merely buying off the shelf the same seats used by Emirates.
Unfortunately, the Not-Invented-Here Syndrome rules American businesses...
Blogs are like most business memos: they are written for the writer and not the reader. Many are not worth reading, or reading one is little more than a waste of time.
Blog writing can be an interesting pastime. It can also be a vent for one or the other pent-up emotion. The writing of a business memo can have several reasons and many outcomes. Most memos are written to prove someone’s point, to promote an opinion, or to cover one’s behind (either pre- or post-failure/screw up). The most egregious are usually copied to all and sundry: a long cc. list is a sign of one to avoid wasting time with reading.
That said, a finely crafted memo with good intent is a valuable instrument for any organization. I had the good fortune of learning the art of memo writing during my tenure as an account executive on the P&G account at a leading (at the time) advertising agency. Memos were sacred at that company, and anyone working for the business was expected to master the art. Those that could not moved on to less-demanding clients (memo-wise). No memo could be longer than one page, so as not to waste the time of busy managers. These were not dashed off, rather were crafted and revised.
Blogs are also expected to be short, but many writers (guilty as charged) do not spend the time honing the message or proofing the text. One often wonders what one should do or think. This was never the case with a P&G memo.
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.