Finally, a good television commercial….
creative, humorous, impactful, surprising, entertaining.
A black man stares at a television.
In the kitchen, a white pregnant women searches through cupboards and the refrigerator. Satisfaction seems to elude her.
The man enters a convenience shop and searches the shelves.
The man is confronted by the door of another shop being locked.
The man searches the shelves of a gas station food and drink section.
Finally, wandering the nighttime streets, he spots a McDonalds shining like a beacon in the dark.
He speaks with a young girl at the counter, who smiles and nods knowingly.
The pregnant woman sits in front of the television not looking happy.
The man enters and places a paper bag with the familiar logo on her belly. She looks skeptical.
Final scene: she opens the Big Mac box to discover….pickle slices.
No words, but a clear message.
The kitchen situation at home caused me to have a Marcel Proust moment, although not one piqued by the taste of a madeleine, something I must have eaten but which is associated with no memories. No, quintessentially American taste sparked thoughts of past repasts: I had a simple McDonalds cheeseburger, small French fries (less French than a madeleine), and a small coke. Few recall that this was the original menu offering, when the chain first spread across the land. My first taste was in the early 60s in Connecticut on the way to visit relatives in Virginia (the land of “whites only” signs).
I cannot count the times I have enjoyed and/or eaten such a simple meal. I remember the pleasure after summer hockey games at the Worcester Arena (one of the worst rinks ever). Or the time I drove from Texas to Massachusetts in 26 hours, stopping only for gas and to grab food from a drive in window. Of course, I preferred Friendly’s, but their spread was limited.
I grown up to quarter pounder with cheese, to large fries, and to large coke, with the occasional hot apple pie or “milk” shake, but the need to drive and eat forces one to choose simple cheeseburger can be eaten with one hand and no worry of spills.
If he were alive today, old Marcel would surely be able to empathize...