September in Germany means one thing: Oktoberfest.
Don’t ask me why a festival—actually an excuse to drink a lot of beer—with October in its name always begins in September. At least it ends in October. Germans, who are orderly and logical people, must have an explanation, but I’m not going looking for it.
My only goal is to inform people that beer is flowing in Munich, although the smallest draft costs 10 euros. The sun always rises in the east and beer price always rises in September.
The link below provides photos, courtesy of London’s Daily Mail. The English seem to have thing about Germans enjoying themselves and about beer.
I have never been to Oktoberfest and have no intention of breaking that tradition! I can enjoy beer anywhere and at anytime for much less.
I recall seeing a headline somewhere about Florida expanding the Stand-Your-Ground Law (translation: Shoot-anyone-you-want law). This got me thinking about Florida. This is a state in which one is arrested for drinking a can of beer in public, but where one can shoot someone with impunity. The gun lobby is more powerful than the alcoholic beverage lobby. After all, both “weapons of human destruction” are regulated by the same federal agency: ATF.
Given the choice, I would rather be confronted by a man, even an angry one, with a beer can than one with a firearm. In either case, there is little chance of a reasonable discussion, but one can run from beer or, even, dry off, if one is thrown in one’s face. In the other instance, one’s only hope is facing a bad shot.
This morning, I noticed a piece in one of the “newspapers” about the Chrysler ad aired during Super Bowl.
Dylan might be a great poet, but his latest effort indicates that he might be off his game. Or treading on unfamiliar ground. Or selling out to corporate strategists. He should stick with poetry and leave marketing hype to others.
According to the article, the ad included the following line:
"Let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car."
Perhaps, Mr. Dylan should try a German car. I have tried Chrysler, Ford, and General Motors automobiles. Not only is German beer better, but the cars are, too. And, not only does Budweiser make some of the world’s worst beer, their ads are stupid.
Not surprisingly, the following headline in the Telegraph caught my attention:
Anheuser-Busch accused of watering down Budweiser
Beer lovers across the US have filed $5m class-action lawsuits accusing Anheuser-Busch
of watering down Budweiser, Michelob and other brands.
Duh! The stuff has always tasted like bad water.
One of the reasons I fled the United States is mediocre beer. Not that I am a big beer drinker, but when I do--maybe once a month--I want a good beer. Budweiser is not good beer, unless you are talking about the original name holder from Czechoslovakia (Yes, I know the name has changed, but I’m like to dwell in the past on some subjects.) I have better beer from a can in wilds of Vietnam. Beer brewed on the Bahamas is better. Japanese beer is in a different league. Etc. Etc. Etc.
For the uninitiated, beer sold in Germany comes in two forms: Pils (pilsner) and Export. As the name implies, Export is also for sales in foreign markets. The product contains chemicals to extend life. Pils may contain--by law dating back to the 14 hundreds--only water, hops, and malt. A glass fresh from the keg (supposedly needs seven minutes to fill properly with appropriate head) is a thing of beauty and a taste sensation. This is real beer, which has a shelf life...like any foodstuff. And, beer is listed as food, not an alcoholic beverage.
Anyone the buys...and drinks...Budweiser has only himself to blame. Although, believe it or not, there are worse beers sold in the United States...
We went to a restaurant for lunch. I had beer. It was excellent beer from a region now known as the Czech Republic. It's name: Budweiser. It is also known as Budvar, to distinguish it from a bully.
This is not be confused with one of the worst beers in the world, which is manufactured in the United States.
The Czech brand has been around from centuries, which has not stopped the American company from trying to prevent it from using its own name, using courts and money to intimidate a better product.
I order and enjoy the original, whenever it is offered; I would never order the other.
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.