I read the following quote (but forgot to note where):
“The modern world--the one evident from observing human life--revolves around money, sex, power, and entertainment. If we are to believe what we see on television, too many people value brands more than knowledge/ideas.”
This provoked some thought. No one should have an issue with the first sentence. As the writer points out: this is evident. There is no value judgement. Sex is driven by nature and even the best attempts of humans to reign it in have failed. Money has become a prime measurement of success and necessity for even basic life. Power is, again, driven by nature. Competition is the human behavior equivalent of gravity. Entertainment is necessary to fill people’s time, now that humans have developed beyond hunting & gathering and even subsistence farming. None of that precludes the need for and/or interest in knowledge.
The second sentence suggests criticism and raises some questions, which would make interesting debate topics for intelligent people. What would humans to to keep busy between being born and death, if they did not work or watch television? What would modern life be like without daily conveniences and branded products. If one studies the evolution of packaging, the convenience and reliability of branded goods is evident. Therefore, does that make valuing brands over ideas wrong? Perhaps, there are people that value both (I am one). This becomes a question of magnitude. What is “too many”?
I am not sure who is to blame for the dumbing down of society. Perhaps the government or, more specifically, people responsible for education. I once read an article on the required learning of a high school graduate in the late 1800s. No current high school student--and few, if any, college graduates--could pass the test. That suggests that schools have become easier, which has led to the dumbing down of citizens. Was this a planned attempt to make voters less-discerning and more easily manipulated with lies?
Entertaining is easier than educating; and, being entertained is easier than learning/thinking. Given the standard distribution of intelligence (and I assume interest in learning), half the population resides on the “below average” side of the bell curve. If one takes two thirds or three fourths, then a whole bunch of folks are happy that school has become easier, tune in to whatever turns them on, and are easily lured by the siren song of brand advertising.
Finding the truth about branded goods is surprising, but to find this in a mainstream newspaper is even more surprising.
Hadley tells it like I know it is...and have been trying to convince my children.
_ If you want see what stupid, easily-manipulated humans look like, merely check out the line in front of a Hollister/Abercrombe & Fitch store. People wait in line, controlled by “security” staff, to enter a dimly lit store and finger mediocre garments on offer at high prices (ie. high profit margin).
The only thing keeping this brand alive is a foolish notion that it is something “special”, despite the fact that so many don the same look. This proves the power of brands and the stupidity/gullibility of humans. (Of course, all brands would like to achieve this, but managers are not intelligent enough to figure out how or are not willing to take the necessary steps.)
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.