I recall, without a touch of fondness, coffee available in the Army. An electric percolator was a ubiquitous feature of various unit offices. I doubt that any was ever washed. Each day, the previous day’s remainder was unceremoniously dumped--either the window or down the toilet--and the new batch was made. Flavor was never an issue, as long as it was black, hot, wet, and free. Some added milk and sugar to dull the taste. I learned early to tolerate the concoction straight, because I did not want to become addicted to the flavor of additives, which might not always be available. I’m certain to have suffered for my foresightedness, but still do not enjoy the flavor of anything but black coffee...and that not often. I have since learned that the key is roasting of coffee beans and that my favorite is Swiss coffee. I have come to appreciate Italian espresso, now and then.
Because of that, I must praise Nespresso. I grew up with Nescafe, which is as close to Nespresso as Fox News is to Fairness and Balance. Nestle is to be congratulated on one of best marketing programs ever devised.
Today, I enjoyed a capucinno and a piece of raspberry cake in the Nespresso shop in Frankfurt. Once again, I marvelled at the perfection of this concept. Everything is (almost) perfect: concept, strategy, and execution, including product, retail, advertising, internet, store design, package design, and so on. It is difficult to find a flaw.
Over the years, we have owned several espresso makers. (My daughter even gave each wedding guest a small one as gift.) None have been as good or as easy to use the the Nespresso version. There are so many varieties of coffee offered, that one is certain to find something suitable to each taste.
Still, Swiss coffee remains my favorite, but I can’t get that at home...
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.