I noticed an article about “a race to build a better business class seat” for airplanes. Supposedly, billions of dollars are being spent on this effort.
All that is needed is for US airline executives to take a trip of one of the better foreign carriers. I have found that business class on some foreign airlines is better--by a wide margin--than first class on US carriers. Of course, my experience on US carriers is out-0f-date--because I avoid them--but observation of their advertising suggests that not much has changed.
These guys could save a lot of money for their shareholders--not that these people are important--by merely buying off the shelf the same seats used by Emirates.
Unfortunately, the Not-Invented-Here Syndrome rules American businesses...
Anyone that read the horoscope this month will have discovered that I am a cheap bastard. My children are constantly forced to listen to me demand: “Whose gonna pay for it?” I always look for the best deal, buy things on sale, and suffer at having to pay the full price for anything.
That said, I have learned a lesson the hard way. I have made mistakes in buying cheap things and regretted the choice. I should have listened to a saying that I heard years ago: Nur wer viel Geld hat kann billig kaufen. Roughly translated, it means that only people with a lot of money can buy cheap things. This applies mostly to big-ticket durable consumer goods, because quality is a key factor in the purchase price. It does not mean that you should not find the best price for a given item; it means that you should pay for quality, because cheap things break. The replacement cost or repairs costs could even mean that you end up spending more than you would have, if you had bought the more expensive item in the first place. Thus, there is wisdom in the old saying (probably Jewish), of needing a lot of money to buy cheap items.
It fits nicely together with another saying: too soon old, too late smart. Then again, there are some people that never get smart...
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.