The big news in England is about McDonalds putting calorie counts on menus. The move comes, in part, from a government drive to combat obesity and improve health. Changing menus is easy, but achieving the objectives is never gonna happen. History in the United States proves the futility of such efforts.
I recall a similar drive, starting the in the early 1980’s (could have been earlier, but I did not notice) to make citizens more health conscious. There have been “drives” and “programs” and “warnings” and whatnot ever since. Food companies began at that time to offer “healthy” products (I worked for an advertising agency, so knew that the underlying thrust was profit) and to print more information on packages. What has been the result of years of effort? Americans have become fatter and less healthy. Even Oprah could not reel in the growing epidemic...or whatever you want to call it.
There is a simple explanation: human weakness. I came to this conclusion after hearing a statement during an interview with an overweight man in a program on obesity in America. He spoke for all his obese brothers and sisters of all ages. “It all tastes so good,” he said, when asked about why he does not change eating habits. Humans have weakness for sugar, salt, and fat, and neither government programs nor calorie counts on menus can change human nature...
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Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.