Here is an example of a bad management decision--in my worthless and humble opinion.
Given that Germans are reputed to make the best cars, most Germans believe this. One indicator is lower market share of Japanese cars than in the United States.
Many believe that Opel is a German brand, but the marque is owned by General Motors. This name shows up only when a labor dispute is brewing or has brewed. This was true even during World War 2, when General Motors ran the business from Geneva, to avoid being criticized for profiting from a Nazi regime. But, that’s another story...
It seems that GM management has decided to move production of one of the main models out of Germany. Regardless of what reason is given, this is to avoid high wage and benefit costs in this country. Workmanship and quality are of lesser importance.
Management has not notice that Opel has been suffering from an image problem in Germany. Moving production to England will surely not help to improve this with German buyers. If less and less are buying a car made in Germany, why would sales improve by moving production to a country with an image for poor quality?
Once again, finance people made decisions and did not listen to marketing folks. After all, marketing is a cost center. No one seems to understand that marketing is what drives image, and image drives sales.
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.