I used to work in advertising, and I used to work in the sporting goods industry. I know a bit about product advertising and product claims.
I have never had a good impression about Reebok, as a brand or a company. But, the above article about a recent fiasco undermines even the slimmest respect. No intelligent person (agency or company) should have permitted such outrageous claims, the kind reserved for late-night infomercial dishonesty. Whoever is responsible was desperate for sales, stupid, dishonest, shameless or all of the above.
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Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.