Most people want something cheap. Unfortunately, there can be different understanding of the meaning of that word. It can indicate low price, as compared to similar offers from other sources; it can also denote the quality of construction.
Government agencies are reputed to be required to purchase goods and services from the lowest bidder. I'm sure many find a way around this policy and award contracts to "friends". I recall the joke (although it isn't) about astronauts being forced to travel into space in a vehicle constructed by the lowest bidder.
I have learned to appreciate a different policy, supposedly attributed to Polish people. I think that it was more likely coined by fellow citizens of the Jewish persuasion known for wisdom in economic matters. The origin is irrelevant; it's aptness is what matters.
The saying is: only he who has much money can afford to buy cheap.
I have learned the wisdom of these words more than once (I was not smart enough to get it the first time or fell for some siren song of clever sales promotion). Good quality lasts longer; cheap products often must be replaced. Buying two bad ones is more expensive than one good one. (See, I can still do math! My expensive education was not wasted.) But, the temptation to "save" can overpower wisdom (which not on the curriculum). Clever salesmen exploit this, and the masses are weak (or stupid).
Caveat emptor: think of that nice Jewish grandmother from Poland.
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Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.