When I worked in advertising and marketing, I always argued against using a tool known as a "teaser" campaign. The idea was to inform people that something great was coming...without revealing what. I found this to be a stupid waste of money. Such a message would anger people, or they would ignore it. It was far better to spend money on the actual message, once the product was in shops.
What's my point? I want to sorta "tease" people by letting everyone know that my new book, Flying's Easy, will soon be available in a printed version. I received a proof today and am very happy with the result. It will be available at Amazon and other internet bookshops. This is not really a tease, because interested parties can get their eager hands on an ebook version of this fine piece of literature. Of course, an ebook is not a real book, but it is cheaper. One cannot beat the look and feel of a printed book, so look forward to the exciting announcement.
Leave a Reply.
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.