Beer is found in most, if not all, countries, brewed locally and/or imported. Beer--or rather beer containers--is the focus of this piece.
I recall drinking different types of beer during my first visit to Vietnam. Beer in cans, shipped over from the United States to slake the thirst and calm the nerves of GIs, filled warehouses and back lots of PXs. One could conduct market research of beer by seeing which brands languished in storage. I remember Fabacher, from Texas, being particularly unpopular, because countless palettes baked in the sun behind my base PX. One must consider that each beer cost 10 cents, so price was not a factor. The best beer was a local beer, drunk from paper cups on the street of a rural town. The drink was chilled with a chunk of ice, which probably could have given me some intestinal disease, but did not. We could have easily been shot or blown up by a hand-made grenade...which can be seen below.
The largest Vietnamese beer brand is 333 (Bah, Bah, Bah is your Vietnamese word of the day-- the first and last your will read on these pages). I recall GIs calling this beer Bah Mi Bah, which is now not surprising. Americans are usually untalented with languages...even their own.
The only beer I enjoyed came in bottles and were lesser brands. Beer is still available in cans, but secondary uses (ie. for grenades) have declined or become less flashy. The taste was as good as most beers...and certainly better than Budweiser...and Fabacher. I wonder if a company, which made such bad beer, still operates.
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.