The article linked below is from the Guardian and deals with privacy, or growing lack there of. People seem to be surprised that phone and computer apps record private data and that companies use that data for their own purposes (ie. making money...it’s always about money, as we have so often seen). Anyone that accepts a free shop loyalty card should not be surprised that his or her purchases are noted and analyzed. The iPhone feature, which lets you “Find Your Phone”, allows anyone to find you.
I do not have store loyalty cards, although I do have two allowing me to purchase in limited access, wholesaler stores. I do not care what they know, because I ignore any advertising. Most of my shopping is done at outdoor market stands (all yet to join the computer age) and local shops, such as the butcher, the baker, the can--no, no candles, but fishmonger, a cheese shop, and a green grocer. I am certain that each notes my likes and dislikes and know about my life, my family, and other gossip. A few have paper loyalty cards (buy ten loaves of bread and get one free), but none require a name. None has a website or an app.
Gossip, female intuition, and human curiosity have always played a role in daily transactions. Computers merely mechanize what has thrived on this planet for since trading began.
Companies might collect data, but the ladies in the shops will always know more...and talk about it.
Prior to writing novels, the author enjoyed a multifaceted career: from decorated combat aviator to advertising professional to global communications director of a major consumer brand. He has traveled the world and met sports, film and television stars, political leaders, and royalty. He graduated from Middlebury College, is married, lives in Germany, and has two grown children.